Our Story & Heritage
How a dream of reducing human pain and suffering in 1890 grew through perseverance and unrivalled quality to stand as a premium Ayurvedic empire today.
The Seed of a Dream
It all began with a dream of a man, to aid those around in their pain and to reduce suffering. Set in the era of 1890, this is a journey that has its crests and troughs; a dream that began from nothing and today stands as an empire.
Founding Vallabh Vijay & Sons
Mr Vallabhdas Hansraj Kanani was a humble man with big aspirations in his eyes. Manufacturing healthcare products like Rajbindu, Headrosa Balm & Vaymol Liniment, he set out to address the common ailments of humans. Selling products and while doing so, understanding the regular problems of his customers, he devised and manufactured a range of medicinal products. Through years of rigorous research and experience, Mr Kanani incorporated a company named Vallabh Vijay & Sons in 1924. In that period, they manufactured several products including the Headrosa balm, Rajbindu, Vaymol Liniment, Dantoma Tooth Powder, Lashkar balm for the army of freedom fighters and more. All these products addressed common problems like headache, joint pains, indigestion, dental health, etc.
Navigating the British Raj
It was the time when Britishers had established their government and production in every sector was controlled by the rules imposed by the British Raj. Running a successful business in the pre-independence era had its own challenges, especially when the Drug & Cosmetic Act and the Drug Control was imposed. Navigating carefully through these challenges, Mr. Amratlal Vallabhdas Kanani (son of Mr Vallabhdas Hansraj Kanani) stood for hours at the then-existing Marine Line Railway Station with small boxes of all the products and sold it throughout the day. Going from door to door, he ensured people tried the products. The trust of our little client base then, was what led to the growth of Vallabh Vijay & Sons. The beauty of success is sweeter when it is driven by hard work and sweat. It is these pillars of inspiration that we always remember and stand by with every new accomplishment!
Rejoicing & Focus
As we said, this has been a journey of crests and troughs. As India moved towards independence, we were all rejoicing in the joys of freedom. But as there are two sides to every coin, there came many more challenges with it. New, stricter laws were implemented. We discontinued many of our products, and our inventory came down to three standard products: Headrosa balm, Rajbindu Syrup and Vaymol liniments. Manufactured in small batches of 1 ounce, half ounce and more, our offerings were widely accepted in many households.
The Newspaper Expansion
To expand our reach further, Vallabh Vijay & Sons was a well-read name in several renowned newspapers like Sandesh Daily, Kesari, Lokmat, etc. Back then, everything was simpler. Graphics were mere drawings, and people were far away from the world of technologies.
Cinema Ads & The Ideology Gap
The period of 1960s saw a rise in DMR advertisement and theatrical ads, played before and in-between movies. Adapting to the trends, we were everywhere, Vallabh Vijay & Sons was featured in its first television commercial in 1999. This was a period when internal differences in ideologies kept us from following new strategies in all our processes. With a gap of over 15 years, from 1975 to 1999, we were a step behind our contemporaries. This period came as a great opportunity to learn and equip ourselves with everything we could.
A New Zeal & Focus
With the highest quality products and small capital of INR 25,000, Mr. Kapil Yashwantrai Kanani, son of Mr. Yashwantrai Amratlal Kanani, began with new zeal in 1999. We remarketed with some remarkable television commercials and a radio jingle. But our most significant strength remained the trust placed in our company by our customers. At Vallabh Vijay & Sons, everything we do is centered around offering the best services to our clients.
Expanding Across India
From there on, there was no looking back. Vallabh Vijay & Sons is now a preferred name in several regions of Western India including Maharashtra, Goa, Rajasthan. We have extended our reach and have grown to be a brand of choice in Chhattisgarh and prime areas of Bengaluru, Delhi, West Bengal, Tamil Nadu & so on.
A Premium Ayurvedic Brand
The company, today, has been officially registered as a premium Ayurvedic brand of India. We strive to grow in terms of quality, products, value and services. Our standard offerings - Headrosa Balm, Relievex Ointment, Vaymol Liniment Oil, and Rajbindu continue to be the superior products in their niches. Vallabh Vijay & Sons has been and continues to be a preferred choice of all our customers owing to one characteristic - Unrivalled Quality!
OurVision&Mission
Our Vision
“To reduce human suffering and aid those in pain by providing the highest quality Ayurvedic healthcare products, built on a foundation of rigorous research, honest labor, and unwavering trust.”
Our Mission
- Address common ailments through traditional, rigorous Ayurvedic research and natural formulations.
- Preserve and maintain the highest standards of purity, ensuring unrivalled quality in every product.
- Expand our reach across India, making effective traditional remedies accessible to every household.
- Honor our legacy of hard work, sweat, and customer-first integrity in everything we achieve.
Our Core Values
Trust
Built over a century of consistent effectiveness, delivering what we promise to millions of families.
Quality
Adherence to clean sourcing and strict quality production controls for absolute safety.
Authenticity
Upholding traditional Ayurvedic principles and formulas verified by textual research.
Customer Satisfaction
Crafting solutions that bring relief and health improvements to our consumers' daily lives.
Commitment to Wellness
Working tirelessly to make ancient herbal therapeutics accessible and modernly reliable.